About US

Novus Laurus means “new success” and was founded in 2009. An innovative business strategy that combines organic and inorganic growth mechanisms have allowed Novus Laurus to grow and be effective in multiple areas of focus. Our leadership focuses on understanding individual businesses and their leaders with a view to helping them accomplish their growth objectives. Customers view us as key partners rather than vendors. Relationships like this have been central to our growth.


With a start in the mobile world – NLMobile was created as a business unit of Novus Laurus and has been developing consumer applications in youth culture, education and religion for mobile devices since 2010. Currently NLMobile has 22 applications in iTunes App Store and Google Play Store. NLMobile also builds custom applications for its customers.


Since 2012 Novus Laurus has been guiding business in the areas of food, fashion, technology and non-profit by consulting on business practices and processes including strategy, operational planning, web outcomes and revenue.


Novus Laurus was and continues to be invited to become a partner in customer businesses. In 2015, we finally took steps in that direction and became an investor. Our investment portfolio continues to grow.

DSC_9116Pradeep Aradhya, CEO

Pradeep Aradhya brings a unique perspective on building businesses. With the strategic approach of building a “minimum viable business” he guides Novus Laurus as well as mentors and invests in other businesses. Pradeep takes his experience in organic and inorganic growth strategies along with product and operational know how in multiple spaces and combines it with 12 years in digital marketing and the use of cutting edge technologies to drive businesses to “new successes”. Previously, as a senior executive he successfully led acquisitions in the mobile space where his role was to identify strategic growth areas,  inorganic growth potential, candidate product companies and negotiate acquisitions. He has also led multi million dollar initiatives at Fortune 500 companies to create technology platforms for marketing. He identified and advocated the best and newest developments in various technology areas that gave brands competitive advantages in establishing lasting relationships with customers. Here at Novus Laurus he builds empowered and engaged teams both internally and within client businesses. Pradeep holds a Ph.D. in Structural Dynamics from NC State University and a M.Sc in Aerospace Engg. from the Indian Institute of Science.

April 1, 2016

You may not have heard of Blockchain yet but then why did Bank of America file for 15 patents on it? Why are major banks across the world including the Bank of England and Barclays saying that Blockchain is the next big technology disruptor that will change the face of business?

Will Many Of Our Kids Go To Space?

Huffington Post
March 24, 2016

Space travel for our kids’ generation is very likely! Folks of my generation might have dreamed and aspired to travel in space but it is certain that a large number of today’s kids will go to space. Watch on-board cam on teen Jack Davies’ amateur rocket casually get above the clouds in a few seconds:

Is Gender Diversity In STEM Workforce Possible Without K-Leadership?

Huffington Post
March 10, 2016

Are Nerds mostly white men? Apparently the ones in leading Tech companies are 60 - 70% so and up to 51% in other STEM workforce. No program or orchestration of programs addresses the full gamut of challenges along a girl's path into the STEM workforce. We cannot guarantee that a steadily growing stream of qualified women will change gender diversity numbers if we do not provide "K through Leadership" support!

Focusing on the marketing opportunity with brand utility in mobile

May 9, 2014

Marketing is being forced to change from “Look, please look!” to “Dear Customer, What can we do for you?”. In today’s world of ubiquitous mobile devices and skyrocketing mobile usage, the largest and heretofore unexploited opportunity in marketing is to innovate in brand utility on mobile. This would allow brands to grow “regularly used by the customer” roots within their customers’ universe of interests and needs.

Why Mobile Is Central To Omni-channel

March 12, 2014

Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.