Hologic Inc. is leading global healthcase and diagnostics company with offerings in multiple therapeutic areas.
Novus Laurus partnered with Hologic to make digital marketing for several products such as Novasure nimble and mobile capable by
- designing and implementing new responsive digital presence for Novasure and Myosure
- utilizing a single content managment platform based on Drupal facilitating easy publishing of content to both dedicated digital presences
- providing API based connectivty to Epsilon Harmony for gathering incoming healthcase provider interest
- facilitating insight based improvement and enhancement using Google Analytics