In a world where brick and mortar is overwhelmed by digital giants, even small businesses cannot afford to ignore their Digital Strategy.
Marketing Technology: Novus Laurus provides consultation to large companies like Staples, Lowes, Manpower, Ally Bank, and Disney to help them arrange a Digital Infrastructure to service customers along the entire customer lifecycle. With a focus on catering to customer Intent by providing bespoke personalized experience at scale to all customers on 1:1 basis, Novus Laurus prescribes best-in-class Digital Infrastructure to help CMOs and CIOs achieve substantial lift in Customer Engagement and Revenue. Novus Laurus also brings offshore implementation partners when implementing Content Management (CMS), Customer Relationship Management (CRM), Digital Asset Management (DAM), Personalization, Machine Learning (ML) for Customer and Operational Data, Loyalty Management and Programmatic Advertising (DSP). As experts on the Marketing Technology stack and with an ability to interact with both marketers and technologists, Novus Laurus provides the ideal bridge for Digital Transformation with a focus on the customer.
Digital Innovation: Consumer expectations of Digital Experience evolves faster than technologies! While many consumer facing technologies struggle through hype cycles and the fight for market survival, Novus Laurus identifies core consumer conveniences and innovates Digital platforms. Simplicity of adoption and ease of use drive our efforts in AI based Mobile Point Of Interest Recognition, Self Service via Interactive Video, and Customer Driven Customer Acquisition!
Giving Back: With a view to building and empowering, Novus Laurus also provides guidance, consultation and implementation on Digital to smaller companies and non-profits like Innovation Women, New England Reptile Distributors, PKA Insurance, Tumblehome Books, and FintechWomenUSA.
