Hologic
Medical Device Marketing for Hologic
Hologic Inc. is a leading global healthcare and diagnostics company with offerings in multiple therapeutic areas.
Novus Laurus partnered with Hologic to make digital marketing for several products such as NovaSure, MyoSure and Panther Fusion, and Hologic Education Portal more nimble. Additionally, Novus Laurus designed and implemented financial process automations that saved Hologic thousands of man hours while reducing human error. Work included
- designing and implementing new responsive digital presence for Novasure and Myosure
- utilizing a single content management platform based on Drupal facilitating easy publishing of content to both dedicated digital presences
- providing API based connectivity to Epsilon Harmony for gathering incoming healthcare provider interest
- facilitating insight-based improvement and enhancement using Google Analytics
- redesign and automation of multiple internal financial processes
