Wonder why despite all the excitement and hype about Augmented Reality (AR) and the frenetic energy around Virtual Reality (VR) that neither of these is everywhere yet? Don’t know what the big deal is about turning around and looking behind you all the time? Really cannot see why there are no better use cases than those for which just two dimensional video would suffice? What features will push these technologies into widespread adoption? When and how is the tipping point?

In my view AR/VR need to address the following four questions in order to reach the compelling value proposition required for adoption at scale: