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Novus Laurus

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How To Optimize Your Sales Cycle

Previously I discussed lean sales cycles and their importance for scaling startups or established companies. A repeatable, high-margin sales cycle is also necessary to train outsourced sales teams or AI tools
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Hiring International Candidates? Consider These 15 Important Factors First

With an increase in remote work options, more and more international candidates have had the ability to apply for roles around the world. This not only helps a business to potentially expand internationally with new co
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Lean Repeatable Sales Cycles Will Help Eliminate Unnecessary Marketing

I was most entertained when a marketing consultant and ex-colleague took a client-side job and said, “Marketing lands you on Pluto, but the real objective is sales, which would require you to come all the way thr
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Gimme Dat MoPOP

Is the building large overturned buckets dripping solidified slime or is that tattered colored fabric? Wait did you see it move? Want the address? 🙂 But wait … it gets even better. This is the Museum of