Every company has got some automation — if not artificial intelligence (AI) — initiatives going on. Assess where you are in the progression and where you might want to go. Below is a list of critical use-cases on a road map to AI adoption, along with the…
How To Optimize Your Sales Cycle
Previously I discussed lean sales cycles and their importance for scaling startups or established companies. A repeatable, high-margin sales cycle is also necessary to train outsourced sales teams or AI tools. Now, let’s examine how to develop such a sales process. 1. Identify the ideal type of…
Lean Repeatable Sales Cycles Will Help Eliminate Unnecessary Marketing
I was most entertained when a marketing consultant and ex-colleague took a client-side job and said, “Marketing lands you on Pluto, but the real objective is sales, which would require you to come all the way through the solar system to the sun.” The notion…
Building a Board of Advisors to Help You Exit, with Pradeep Aradhya
When you’re starting your e-commerce business, your sole focus is getting the business off the ground. Constantly on your mind are things like, How do I set up my website so it’s functional and attractive? How am I handling shipping? Do I build a team…