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Novus Laurus

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A Road Map For Artificial Intelligence In Sales And Marketing

Every company has got some automation — if not artificial intelligence (AI) — initiatives going on. Assess where you are in the progression and where you might want to go. Below is a list of critical use-cases on a road map to AI adoption, along with the…

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ChatGPT Works Very Well As A SalesBot And Should Be Selling On Your Digital Presence Today

If you have been following me then you have seen me float the idea of a dedicated anytime anywhere and one for each session Salesbot on Forbes. You have also seen me discuss the sales disruption that is coming and what companies can do about it. As…

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What To Do About The Sales Disruption That Is Coming

Is sales still a challenge for your company? Is your sales team difficult to manage? Are your products great but still not being sold at the scale you’d like? Are all of the products in your portfolio being sold appropriately? Is your channel strategy and…

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Where Is Artificial Intelligence Now, And Where Should Your Company Be?

We are near the end of the hype cycle for artificial intelligence (AI). The human champion of the game of Go decided to retire, saying AI cannot be beaten after AlphaGo defeated him. Domain-specific chatbots are engaging with customers and providing them with the answers they need. AI is…

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Sales Bots: Imagining Dedicated Sales Agents For Every Customer Everywhere

What if there was a dedicated sales agent, available every time, for every product, on every product page, store shelf or phone call? Good field sales agents and B2B sales teams achieve efficiency by understanding their customers’ needs, budget and urgency. Field sales are often…

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Actioning Individual Customer Context With Artificial Intelligence

Today’s customers interact with products or brands at various stages, from brand awareness to comparison to purchase to product support and loyalty. Most marketers are focused on awareness and maybe a little on experience during comparison and loyalty. They rarely get deeper, either because they…

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