17 Jul Five Strategies To Prepare And Secure Your Company For The Future

Stable companies typically fail because of three reasons: • Business environment shift: The Covid-19 pandemic is bankrupting companies across sectors. Automation and outsourcing have destroyed entire towns. • Reinvention of business models: Apple’s touch interface destroyed BlackBerry. • Changing customer expectations: Digital photography destroyed film photography. Disruptions caused by business or technology models or consumer behavior...

Read More

06 Apr The Chief Digital Officer is strategically incredibly important but very badly supported role. Here are critical measures to empower them for Digital Transformation

Digital technologies have changed the landscape of customer experience and operational efficiency and created the need for digital transformation (DX). In order to keep up with the pace of business, customer demand and market conditions, the role of chief digital officer (CDO) has been created....

Read More

06 Apr Who owns the biggest opportunity in marketing with AI? What can you do to action any customers complete context in the most appropriate manner? How do you stage AI development to achieve this?

Today’s customers interact with products or brands at various stages, from brand awareness to comparison to purchase to product support and loyalty. Most marketers are focused on awareness and maybe a little on experience during comparison and loyalty. They rarely get deeper, either because they...

Read More