Chances are the phrase “digital transformation” will make you roll your eyes or blow a raspberry.

Every major company is attempting it … but everyone wants to know if any are truly succeeding? While many customers are expecting augmented and virtual reality experiences, many Brands are still struggling with manual processes, multiple legacy systems and no integration. Is anyone even trying to transform the operational side of the business? And how does all of this tie in with regulations and governance? Will long standing market leaders face sudden demise at the hands of disruptive competitors that enter the market with current and effective digital plays? Why are so many digital transformation initiatives failing? What are the main dream killers of digital transformation? What do the Board, the C-Suite and other executives have to do to succeed with transformation and survive? What should you even care about?