Do you have a “persuasion architecture” that scales customer loyalty and gets you lots of repeat business? If the CMO is still giving away money to agencies to buy media and only able to attribute a small part of revenue to that spend, then you…
7 dream killers
Chances are the phrase “digital transformation” will make you roll your eyes or blow a raspberry. Every major company is attempting it … but everyone wants to know if any are truly succeeding? While many customers are expecting augmented and virtual reality experiences, many Brands…
Innovation is the best
Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning?…
Business Aspiration #3 – CAC Once & CLV Forever
What if you could acquire a customer once and have them repeat business with you forever? Is that not your ideal customer? Startups and often large companies fail to understand and utilize key CAC and CLV dynamics. In growth mode these dynamics are make or…
SEVEN THINGS THAT WILL MAKE A POTENTIAL INVESTOR SAY NO!
Considering the number of proposals that are finding me as an investor and the number of those proposals I have had to reject, I thought it might useful to talk about some of the reasons. Below is a framework I work with. Feel free to…
Unified Theory Of Foundership: Who Is A Founder? What is a Founder Responsible For?
Entrepreneurial spirit is like the Influenza. If you don’t already have it, chances are you are thinking about getting it, or are mentoring someone with it or know someone close who is doing one of these. No conversation between entrepreneurs or investors and the rest…
Take Virtual Reality, Add 3D Printed Food: Will Anyone Stop Playing?
In the current year alone we have seen everything from VR games, to educational experiences to VR medicine to even virtual sex experiences. Facebook is going all in. Not only did they buy Oculus, they have even put out a preliminary and rather crude VR…
Artificial Intelligence, Deep Learning, Can It Take Over?
Bill Gates, Stephen Hawking and Elon Musk first warned us about Artificial Intelligence (AI). Elon Musk then turned around and with other technologists put $1B into starting a nonprofit research effort – OpenAI just to “keep an eye on it”! Facebook, Google, Amazon, Nvidia, Shopify…