Pradeep Aradhya, CEO
Pradeep Aradhya brings a unique perspective on building businesses. With the strategic approach of building a “minimum viable business” he guides Novus Laurus as well as mentors and invests in other businesses.
Pradeep takes his experience in organic and inorganic growth strategies along with product and operational know how in multiple spaces and combines it with 12 years in digital marketing and the use of cutting edge technologies to drive businesses to “new successes”.
Previously, as a senior executive he successfully led acquisitions in the mobile space where his role was to identify strategic growth areas, inorganic growth potential, candidate product companies and negotiate acquisitions.
He has also led multi million dollar initiatives at Fortune 500 companies to create technology platforms for marketing.
He identified and advocated the best and newest developments in various technology areas that gave brands competitive advantages in establishing lasting relationships with customers.
Here at Novus Laurus he builds empowered and engaged teams both internally and within client businesses. Pradeep holds a Ph.D. in Structural Dynamics from NC State University and a M.Sc in Aerospace Engg. from the Indian Institute of Science.
Artificial Intelligence, Deep Learning, Can It Take Over?
l Gates, Stephen Hawking and Elon Musk first warned us about Artificial Intelligence (AI). Elon Musk then turned around and with other technologists put $1B into starting a nonprofit research effort – OpenAI just to “keep an eye on it”! Facebook, Google, Amazon, Nvidia, Shopify and others are charging full steam at AI and even open sourcing it! So what is all the AI ruckus about?
Take Virtual Reality, Add 3D Printed Food: Will Anyone Stop Playing?
In the current year alone we have seen everything from VR games, to educational experiences to VR medicine to even virtual sex experiences. Facebook is going all in. Not only did they buy Oculus, they have even put out a preliminary and rather crude VR that allows you to inject your friends into all the selfies you might take while you live it up!
What Is A Wearable Worthy Of Wearing?
Do you own an iWatch or a Samsumg Gear or a Fitbit or maybe more than one of these? Do you still use them all? Has the fascination worn off? If you had to give up either your smartphone or one of these which one would you give up?
Will we have more wearables per person than mobile phones or will we have one do-it-all wearable? Is a wearable just going to collect health data or will it become our only necessary connection to all things electronic?
Financial Technology Innovations That Make Financial Gurus Salivate
Ever wonder why Financial Technology seems somewhat antediluvian in comparison to things like Virtual Reality (VR) or Artificial Intelligence (AI)? Are online security and primitive banking apps the only “technology” that comes to mind in regards to FinTech? You should have come to Finovate with me!
Unified Theory Of Foundership: Who Is A Founder? What is a Founder Responsible For?
Entrepreneurial spirit is like the Influenza. If you don’t already have it, chances are you are thinking about getting it, or are mentoring someone with it or know someone close who is doing one of these. No conversation between entrepreneurs or investors and the rest of the world goes on without everyone present throwing out their favorite product or company ideas. Do you genuinely have entrepreneurial spirit?
SEVEN THINGS THAT WILL MAKE A POTENTIAL INVESTOR SAY NO!
Considering the number of proposals that are finding me as an investor and the number of those proposals I have had to reject, I thought it might useful to talk about some of the reasons. Below is a framework I work with. Feel free to message me with questions or to ask for examples.
A World With No Passwords? Is It Possible?
If you have one too many accounts online (like that is avoidable) and have to remember more than two passwords (or have only two – for your own as well as your hackers convenience) then you probably thought surely these tech hotshots would solve this problem first!
Distributed Ledger Visible To All? Ready for Blockchain?
April 1, 2016
You may not have heard of Blockchain yet but then why did Bank of America file for 15 patents on it? Why are major banks across the world including the Bank of England and Barclays saying that Blockchain is the next big technology disruptor that will change the face of business?
Will Many Of Our Kids Go To Space?
Space travel for our kids’ generation is very likely! Folks of my generation might have dreamed and aspired to travel in space but it is certain that a large number of today’s kids will go to space.
Watch on-board cam on teen Jack Davies’ amateur rocket casually get above the clouds in a few seconds:
Is Gender Diversity In STEM Workforce Possible Without K-Leadership?
Are Nerds mostly white men? Apparently the ones in leading Tech companies are 60 – 70% so and up to 51% in other STEM workforce.
No program or orchestration of programs addresses the full gamut of challenges along a girl’s path into the STEM workforce. We cannot guarantee that a steadily growing stream of qualified women will change gender diversity numbers if we do not provide “K through Leadership” support!
Focusing on the marketing opportunity with brand utility in mobile
Marketing is being forced to change from “Look, please look!” to “Dear Customer, What can we do for you?”. In today’s world of ubiquitous mobile devices and skyrocketing mobile usage, the largest and heretofore unexploited opportunity in marketing is to innovate in brand utility on mobile. This would allow brands to grow “regularly used by the customer” roots within their customers’ universe of interests and needs.
Why Mobile Is Central To Omni-channel
Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.
I Love Standup But I Love Improv More … As An Investor
Can you believe Improv actually has rules?! Did you know that despite having no script, most anyone can do Improv and be pretty funny? Did you know most any major city in the USA currently probably has an Improv performance or a class you can take? Do you wonder why Improv has not become quite as popular as Standup? Should Investors care?
Business Aspiration #3 – CAC Once & CLV Forever
What if you could acquire a customer once and have them repeat business with you forever? Is that not your ideal customer? Startups and often large companies fail to understand and utilize key CAC and CLV dynamics. In growth mode these dynamics are make or break.