Team

Pradeep Aradhya brings a unique perspective on building businesses. With the strategic approach of building a “minimum viable business” he guides Novus Laurus as well as mentors and invests in other businesses.

Pradeep takes his experience in organic and inorganic growth strategies along with product and operational know how in multiple spaces and combines it with 12 years in digital marketing and the use of cutting edge technologies to drive businesses to “new successes”.

Previously, as a senior executive he successfully led acquisitions in the mobile space where his role was to identify strategic growth areas, inorganic growth potential, candidate product companies and negotiate acquisitions.

He has also led multi million dollar initiatives at Fortune 500 companies to create technology platforms for marketing.

He identified and advocated the best and newest developments in various technology areas that gave brands competitive advantages in establishing lasting relationships with customers.

Here at Novus Laurus he builds empowered and engaged teams both internally and within client businesses. Pradeep holds a Ph.D. in Structural Dynamics from NC State University and a M.Sc in Aerospace Engg. from the Indian Institute of Science.

Jagathi is a global technology executive with a proven track record of driving notable revenue growth through a customer-centric approach. Recognized as a thought leader and collaborative change agent, she excels at delivering disruptive technology-led transformations that empower global market leaders to thrive in the ever-evolving landscape. Her experience spans strategy and technology consulting at Fortune 500 technology firms, Big 4 consultancies, and high-growth startups. Jagathi particularly thrives in nimble, high-growth environments where she can uplevel both employee and customer experiences

Most recently at PwC, Jagathi drove a global transformation to significantly grow revenue through a reselling model.  Previously, she led two global organizations at Thomson Reuters, and was COO at venture-backed SaaS provider, WegoWise.

Jagathi is a passionate advocate for fostering diversity and inclusion in the tech industry. Recognizing a representation gap, she founded FintechWomen, a professional organization strengthening women working and interested in digital financial services.

Rajkumari Swamy directs operations for Novus Laurus portfolio companies and investees. She plans, monitors and executes revenue mechanisms at Startup companies towards building scale. As necessary she works with sales, marketing, production and technologists to achieve growth goals. Previously, she worked for The Marg Foundation, publisher of books and magazines in Indian and related art and culture as Manager – Data Processing. She managed authors, compiled material (text and images) from authors/contributors to meet publication timelines of their quarterly books and magazines. She also set up and managed the technology for recording accounting transactions at The Marg. She holds an MBA from ICFAI, Hyderabad and Bachelor’s degree in Commerce from Mumbai University.

Patricia is a research and content specialist. At Novus Laurus she is responsible for market research, lead generation, website content, social media outreach, email outreach, webinar content and core operations on a daily basis. She also supports Novus Laurus portfolio companies with her expertise in these areas.

Kalyani Kumar Swamy is a video content and marketing specialist. At Novus Laurus, he co-owns interactive video and infographics for two sub-units NLCultural and NLSpeakerConnect along with digital marketing efforts for Novus clients. Kumar is a Sociology graduate from Mumbai University and has also worked as a marketing executive for Greenland Graphics (Dubai) previously.

Rhoda handles finance and accounting for Novus Laurus. With deep experience in account methodologies, invoicing, payments and bank transactions, Rhoda handles finance operations for Novus Laurus. She also provides her experise and guidance on accounting to Novus Laurus portfolio of invesments.

Kala Chandran is responsible for digital infrastructure. At Novus Laurus, she is responsible for digital infrastructure and applications for internal and external clients. Having around 10 years of experience as an IT expert, She had also worked as an Assistant Professor for a Bachelor of Computer Science students in India.  She holds a Masters Degree in Computer Science from Mumbai University.