Digital

In a world where brick and mortar is overwhelmed by digital giants, even small businesses cannot afford to ignore their Digital Strategy.

 

Marketing Technology: Novus Laurus provides consultation to large companies like Staples, Lowes, Manpower, Ally Bank, and Disney to help then arrange a Digital Infrastructure to service Customers along the entire Customer Lifecycle. With a focus on catering to Customer Intent by providing bespoke Personalized experience at scale to all customers on 1:1 basis, Novus Laurus prescribes best in class Digital Infrastructure to help CMOs and CIOs achieve substantial lift in Customer Engagement and Revenue. Novus Laurus also brings off shore implementation partners when implementing Content Management (CMS), Customer Relationship Management (CRM), Digital Asset Management (DAM), Personlization, Machine Learning (ML) for Customer and Operational Data, Loyalty Management and Programmatic Advertising (DSP). As experts on the Marketing Technology stack and with an ability to interact with both Marketers and Technologists, Novus Laurus provides the ideal bridge for Digital Transformation with a focus on the Customer.

 

Digital Innovation: Consumer expectations of Digital Experience evolves faster than technologies! While many consumer facing technologies struggle through hype cycles and the fight for market survival, Novus Laurus identifies core consumer conveniences and innovates Digital platforms. Simplicity of adoption and ease of use drive our efforts in AI based Mobile Point Of Interest Recognition, Self Service via Interactive Video, and Customer Driven Customer Acquisition!

 

Giving Back: With a view to building and empowering, Novus Laurus also provides guidance, consultation and implementation on Digital to smaller companies and non-profits like Innovation Women, New England Reptile Distributors, PKA Insurance, Tumblehome Books, and FintechWomenUSA.

 

Digital Strategies

Global Content Strategy For Staples

Novus Laurus analyzed, justified, designed and implemented a Global Content Management Strategy and Platform to be shared by multiple business units with Staples. This multi-year engagement included stake holder interviews, technical assessments, platform identification and technical design for the global platform.

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Millennials, Museum Collections & Digital

The attached webinar was delivered to members of the New England Museum Association to help organizations that preserve and showcase culture jump into the Digital Age. It showcases customer insight, strategy and digital platform/tools for small to medium sized museums

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Medical Device Marketing For Hologic

Novus Laurus partnered with Hologic to make digital marketing for several products such as Novasure, Mysore, PantherFusion, and Hologic Education Portal more nimble and mobile capable by designing and implementing new responsive digital presence for Novasure and Myosure

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Marketing Tech & Personalization For Lowes

Working with Marketing Strategy, Media, Creative and Operations teams to list, catalog and streamline Data and Content flow, Novus Laurus designed a consolidated Future State to include Personalization across the full  Lowes’ Customer Lifecyle.

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