Digital Strategy for New England Reptile Distributors

NERD is a flourishing medium size business selling designer reptiles across the USA and Internationally. With a revenue stream primarily from online sales NERD wanted to stabilize and grow the channel. Novus Laurus provided consultancy on alternative revenue streams: channel partner sales and also helped NERD consolidate and run a digital presence. Using rich video, SEO and targeted social media campaigns based on customer insights NERD now is able to acquire customers and drive loyalty in systematic manner.


Unique businesses such as New England Reptile Distributors are being helped by Novus Laurus to enter the Digital Age with innovations like interactive image maps and interactive video! Customers experience is enriched enormously by allowing self guided engagement with the many possible paths they may take through NERD’s online content.