NERD is a flourishing medium size business selling designer reptiles across the USA and Internationally. With a revenue stream primarily from online sales NERD wanted to stabilize and grow the channel. Novus Laurus provided consultancy on alternative revenue streams: channel partner sales and also helped NERD consolidate and run a digital presence. Using rich video, SEO and targeted social media campaigns based on customer insights NERD now is able to acquire customers and drive loyalty in systematic manner.