As an investor, I see plenty of proposals wanting a marketing budget, sometimes with no sales yet. As a consultant, I see huge marketing dollars spent, often without a high or even a clear contribution to sales. As a strategist, I loathe seeing marketing and...
Whether a startup or established company, founders, CEOs and boards are adding new roles into the C-suite. They include CFO, COO, CRO (revenue or risk), CTO, CIO (information or innovation), CMO (marketing or merchandizing), CDO (digital, diversity or data), CCO (customer) and CPO (people) . Who...
Stable companies typically fail because of three reasons: • Business environment shift: The Covid-19 pandemic is bankrupting companies across sectors. Automation and outsourcing have destroyed entire towns. • Reinvention of business models: Apple’s touch interface destroyed BlackBerry. • Changing customer expectations: Digital photography destroyed film photography. Disruptions caused by business or technology models or consumer behavior...
What if there was a dedicated sales agent, available every time, for every product, on every product page, store shelf or phone call? Good field sales agents and B2B sales teams achieve efficiency by understanding their customers’ needs, budget and urgency. Field sales are often the...
I won’t start with a diatribe about how education systems are broken or woefully inadequate or even with “necessity is the mother of …”. Perhaps it is appropriate that it takes a pandemic to get us to rethink entrenched nonsense in the education system. I...
During these difficult times, your revenue and brand might be sluggish. Your supply chain, production and human resources might be making unpredictable appearances or could be actively looking elsewhere. Your finances and financing might be looking uncertain. Everyone is waiting for the economy to restart....
At the very least, I hope new nuances to the word “virality” will be found because of COVID 19. Here are potentially three positive nuances and changes to how we work and do business that might occur due to the impact of this pandemic:...
Good marketers try to get their potential customers to laugh. Isn’t it ironic that stand-up comedians do not market themselves very well? Most comedians are utterly charming or engaging in some way in person but they cannot meet everyone. Getting the right meetings is a...
Chances are you are reading this because you are a ‘#foodie’. Chances are you are a health AND environmentally conscious foodie as well. Chances are you have thrown a little money at a #foodEntrepreneur or two. Does your Supermarket or Starbucks constantly put new packaged...
Wonder why despite all the excitement and hype about Augmented Reality (AR) and the frenetic energy around Virtual Reality (VR) that neither of these is everywhere yet? Don’t know what the big deal is about turning around and looking behind you all the time? Really...