What if there was a dedicated sales agent, available every time, for every product, on every product page, store shelf or phone call? Good field sales agents and B2B sales teams achieve efficiency by understanding their customers’ needs, budget and urgency. Field sales are often the...
I won’t start with a diatribe about how education systems are broken or woefully inadequate or even with “necessity is the mother of …”. Perhaps it is appropriate that it takes a pandemic to get us to rethink entrenched nonsense in the education system. I...
Wonder why despite all the excitement and hype about Augmented Reality (AR) and the frenetic energy around Virtual Reality (VR) that neither of these is everywhere yet? Don’t know what the big deal is about turning around and looking behind you all the time? Really...
Digital technologies have changed the landscape of customer experience and operational efficiency and created the need for digital transformation (DX). In order to keep up with the pace of business, customer demand and market conditions, the role of chief digital officer (CDO) has been created....
Business and markets play out of the hands of large companies for two simple reasons: reinvention of business models and ever changing customer expectations. Apple’s touch interface destroyed Blackberry, digital photography destroyed film photography, and finally automation and outsourcing destroyed entire townships. So is #futureproof...
Artificial Intelligence (AI) is about to exit the hype cycle, and innovative boards should be empowering and positioning their companies to take on the advantages and challenges that come with it. Chief marketing officers (CMO) in particular are either using AI for competitive advantage already,...
How egotistic is the human race that we think a fancy wrench will take on our image? Artificial Intelligence (AI) is a tool … a really fancy wrench … and does not even possess the notion of identity … yet … much less ego, conviction...
Large companies are beginning to do away with the Chief Marketing Officer (CMO) role altogether. Johnson & Johnson, Uber, Lyft, Hyatt, and Coca Cola are making do without CMOs! Causes: Climate change: technology driven conversion Habitat destruction: accountability, attribution Too high in food chain: spend rather than...
Go back to the very first picture book you recall reading. Was it an illustrated nursery rhyme? Was it a children’s comic? Was it bit fancier with real photos? Whatever it was, probably the most vivid part of that memory was the discovery, reading and...
Do you have a "persuasion architecture" that scales customer loyalty and gets you lots of repeat business? If the CMO is still giving away money to agencies to buy media and only able to attribute a small part of revenue to that spend, then you are...