Whether a startup or established company, founders, CEOs and boards are adding new roles into the C-suite. They include CFO, COO, CRO (revenue or risk), CTO, CIO (information or innovation), CMO (marketing or merchandizing), CDO (digital, diversity or data), CCO (customer) and CPO (people) . Who...
Stable companies typically fail because of three reasons: • Business environment shift: The Covid-19 pandemic is bankrupting companies across sectors. Automation and outsourcing have destroyed entire towns. • Reinvention of business models: Apple’s touch interface destroyed BlackBerry. • Changing customer expectations: Digital photography destroyed film photography. Disruptions caused by business or technology models or consumer behavior...
What if there was a dedicated sales agent, available every time, for every product, on every product page, store shelf or phone call? Good field sales agents and B2B sales teams achieve efficiency by understanding their customers’ needs, budget and urgency. Field sales are often the...
During these difficult times, your revenue and brand might be sluggish. Your supply chain, production and human resources might be making unpredictable appearances or could be actively looking elsewhere. Your finances and financing might be looking uncertain. Everyone is waiting for the economy to restart....
At the very least, I hope new nuances to the word “virality” will be found because of COVID 19. Here are potentially three positive nuances and changes to how we work and do business that might occur due to the impact of this pandemic:...
Good marketers try to get their potential customers to laugh. Isn’t it ironic that stand-up comedians do not market themselves very well? Most comedians are utterly charming or engaging in some way in person but they cannot meet everyone. Getting the right meetings is a...
Whether startup or established business, the most common growth strategy for entrepreneurs is to create new offerings. Most attempt to create minimum viable products (MVPs). However, no business can grow merely by creating new products or services. Even if the market clearly indicates a gap...
Business and markets play out of the hands of large companies for two simple reasons: reinvention of business models and ever changing customer expectations. Apple’s touch interface destroyed Blackberry, digital photography destroyed film photography, and finally automation and outsourcing destroyed entire townships. So is #futureproof...
Large companies are beginning to do away with the Chief Marketing Officer (CMO) role altogether. Johnson & Johnson, Uber, Lyft, Hyatt, and Coca Cola are making do without CMOs! Causes: Climate change: technology driven conversion Habitat destruction: accountability, attribution Too high in food chain: spend rather than...
Do you have a "persuasion architecture" that scales customer loyalty and gets you lots of repeat business? If the CMO is still giving away money to agencies to buy media and only able to attribute a small part of revenue to that spend, then you are...