24 Apr Interactive Digital for museums
NLCultural has deployed Interactive Maps and Interactive Videos for the following museums...
Investment
06 Apr Who owns the biggest opportunity in marketing with AI? What can you do to action any customers complete context in the most appropriate manner? How do you stage AI development to achieve this?
Today’s customers interact with products or brands at various stages, from brand awareness to comparison to purchase to product support and loyalty. Most marketers are focused on awareness and maybe a little on experience during comparison and loyalty. They rarely get deeper, either because they...
17 Jan How To Drive Diversity And Inclusion At Conferences And Events
As we enter 2020, gender diversity on stage at conferences and events is still an issue. Nearly two-thirds of all speakers globally are still men. Why do we care, aside from the inherent fairness of it all and the fact that events are better when they...
26 Nov CareerAdviceForWomen: Three Ideas … From A Man
Could a guy say anything relevant about building women’s careers? He could tell you what men do to build careers. He could tell you what parts of career building are gender agnostic. At the very least, he could probably tell you what is missing. As...
02 Sep If A Male CEO Says Women Should NOT Play At Men’s Games
Should you tar and feather him? Should you ignore him? Should you be curious and read what I have to say … and maybe even follow me? As an investor in Innovation Women — a company focused on empowering women and making them more visible, I wanted the...
14 Aug Innovation is the best
Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning? Years...
14 Aug Business Aspiration #3 – CAC Once & CLV Forever
What if you could acquire a customer once and have them repeat business with you forever? Is that not your ideal customer? Startups and often large companies fail to understand and utilize key CAC and CLV dynamics. In growth mode these dynamics are make or...
14 Aug I Love Standup But I Love Improv More … As An Investor
Can you believe Improv actually has rules?! Did you know that despite having no script, most anyone can do Improv and be pretty funny? Did you know most any major city in the USA currently probably has an Improv performance or a class you can...
14 Aug Is Gender Diversity In STEM Workforce Possible Without K-Leadership?
Are Nerds mostly white men? Apparently the ones in leading Tech companies are 60 – 70% so and up to 51% in other STEM workforce. No program or orchestration of programs addresses the full gamut of challenges along a girl’s path into the STEM workforce. We...
14 Aug Will Many Of Our Kids Go To Space?
Space travel for our kids’ generation is very likely! Folks of my generation might have dreamed and aspired to travel in space but it is certain that a large number of today’s kids will go to space. Watch on-board cam on teen Jack Davies’ amateur rocket...