Wonder why despite all the excitement and hype about Augmented Reality (AR) and the frenetic energy around Virtual Reality (VR) that neither of these is everywhere yet? Don’t know what the big deal is about turning around and looking behind you all the time? Really...
NLCultural has deployed Interactive Maps and Interactive Videos for the following museums...
Whether startup or established business, the most common growth strategy for entrepreneurs is to create new offerings. Most attempt to create minimum viable products (MVPs). However, no business can grow merely by creating new products or services. Even if the market clearly indicates a gap...
Digital technologies have changed the landscape of customer experience and operational efficiency and created the need for digital transformation (DX). In order to keep up with the pace of business, customer demand and market conditions, the role of chief digital officer (CDO) has been created....
Today’s customers interact with products or brands at various stages, from brand awareness to comparison to purchase to product support and loyalty. Most marketers are focused on awareness and maybe a little on experience during comparison and loyalty. They rarely get deeper, either because they...
As we enter 2020, gender diversity on stage at conferences and events is still an issue. Nearly two-thirds of all speakers globally are still men. Why do we care, aside from the inherent fairness of it all and the fact that events are better when they...
Touch the highlighted orange points and then click the thumbnail that comes up to view video....
Business and markets play out of the hands of large companies for two simple reasons: reinvention of business models and ever changing customer expectations. Apple’s touch interface destroyed Blackberry, digital photography destroyed film photography, and finally automation and outsourcing destroyed entire townships. So is #futureproof...
Artificial Intelligence (AI) is about to exit the hype cycle, and innovative boards should be empowering and positioning their companies to take on the advantages and challenges that come with it. Chief marketing officers (CMO) in particular are either using AI for competitive advantage already,...