14 Aug 7 dream killers
Chances are the phrase "digital transformation" will make you roll your eyes or blow a raspberry. Every major company is attempting it ...
Growth
14 Aug Innovation is the best
Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning? Years...
14 Aug Why Mobile Is Central To Omni-channel
Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information,...
14 Aug Focusing on the marketing opportunity with brand utility in mobile
Marketing is being forced to change from “Look, please look!” to “Dear Customer, What can we do for you?”. In today’s world of ubiquitous mobile devices and skyrocketing mobile usage, the largest and heretofore unexploited opportunity in marketing is to innovate in brand utility on...