Watching these lovely black swans with their incredibly elegant neck was fascinating! They make preening extremely hard to reach places look easy. This is yoga in nature. It is impossible to resist showing the swans and their beautiful moves off to inspire activity exercise and...
Go back to the very first picture book you recall reading. Was it an illustrated nursery rhyme? Was it a children’s comic? Was it bit fancier with real photos? Whatever it was, probably the most vivid part of that memory was the discovery, reading and...
Do you have a "persuasion architecture" that scales customer loyalty and gets you lots of repeat business? If the CMO is still giving away money to agencies to buy media and only able to attribute a small part of revenue to that spend, then you are...
Chances are the phrase "digital transformation" will make you roll your eyes or blow a raspberry. Every major company is attempting it ...
Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning? Years...
What if you could acquire a customer once and have them repeat business with you forever? Is that not your ideal customer? Startups and often large companies fail to understand and utilize key CAC and CLV dynamics. In growth mode these dynamics are make or...