Masonry

7 dream killers

Chances are the phrase "digital transformation" will make you roll your eyes or blow a raspberry. Every major company is attempting it ...

Innovation is the best

Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning? Years...

Business Aspiration #3 – CAC Once & CLV Forever

What if you could acquire a customer once and have them repeat business with you forever? Is that not your ideal customer? Startups and often large companies fail to understand and utilize key CAC and CLV dynamics. In growth mode these dynamics are make or...

Why Mobile Is Central To Omni-channel

Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information,...

Focusing on the marketing opportunity with brand utility in mobile

Marketing is being forced to change from “Look, please look!” to “Dear Customer, What can we do for you?”. In today’s world of ubiquitous mobile devices and skyrocketing mobile usage, the largest and heretofore unexploited opportunity in marketing is to innovate in brand utility on...

Will Many Of Our Kids Go To Space?

Space travel for our kids’ generation is very likely! Folks of my generation might have dreamed and aspired to travel in space but it is certain that a large number of today’s kids will go to space. Watch on-board cam on teen Jack Davies’ amateur rocket...

Distributed Ledger Visible To All? Ready for Blockchain?

You may not have heard of Blockchain yet but then why did Bank of America file for 15 patents on it? Why are major banks across the world including the Bank of England and Barclays saying that Blockchain is the next big technology disruptor that...