As an investor, I see plenty of proposals wanting a marketing budget, sometimes with no sales yet. As a consultant, I see huge marketing dollars spent, often without a high or even a clear contribution to sales. As a strategist, I loathe seeing marketing and...
Do Zebras have white stripes or black stripes? Are Zebras black or white? Are those pretty stripes useful? When young Zara and Zeke are curious, see how wise old Zo tells them how their stripes are useful and not just pretty. Zo also reveals to...
Whether a startup or established company, founders, CEOs and boards are adding new roles into the C-suite. They include CFO, COO, CRO (revenue or risk), CTO, CIO (information or innovation), CMO (marketing or merchandizing), CDO (digital, diversity or data), CCO (customer) and CPO (people) . Who...
Stable companies typically fail because of three reasons: • Business environment shift: The Covid-19 pandemic is bankrupting companies across sectors. Automation and outsourcing have destroyed entire towns. • Reinvention of business models: Apple’s touch interface destroyed BlackBerry. • Changing customer expectations: Digital photography destroyed film photography. Disruptions caused by business or technology models or consumer behavior...
Bebe and Beau are hungry young Great Blue Herons. They are hungry and want fish. Beatrice and Bard are adult herons. They encourage the youngsters to catch their own fish. Bebe and Beau have to learn to wade into the water and wait patiently for...
What if there was a dedicated sales agent, available every time, for every product, on every product page, store shelf or phone call? Good field sales agents and B2B sales teams achieve efficiency by understanding their customers’ needs, budget and urgency. Field sales are often the...
Hady is a young Orangutan. He is confused by how others in his group look. He does not want to be worried or frightened like them. He has to ask a wiser older friend Harum what the secret to happiness is. Harum makes Hady watch...
I won’t start with a diatribe about how education systems are broken or woefully inadequate or even with “necessity is the mother of …”. Perhaps it is appropriate that it takes a pandemic to get us to rethink entrenched nonsense in the education system. I...
During these difficult times, your revenue and brand might be sluggish. Your supply chain, production and human resources might be making unpredictable appearances or could be actively looking elsewhere. Your finances and financing might be looking uncertain. Everyone is waiting for the economy to restart....