NovusLaurus | Masonry

The Chief Digital Officer is strategically incredibly important but very badly supported role. Here are critical measures to empower them for Digital Transformation

Digital technologies have changed the landscape of customer experience and operational efficiency and created the need for digital transformation (DX). In order to keep up with the pace of business, customer demand and market conditions, the role of chief digital officer (CDO) has been created....

06 April, 2020 / 0 Comments

Who owns the biggest opportunity in marketing with AI? What can you do to action any customers complete context in the most appropriate manner? How do you stage AI development to achieve this?

Today’s customers interact with products or brands at various stages, from brand awareness to comparison to purchase to product support and loyalty. Most marketers are focused on awareness and maybe a little on experience during comparison and loyalty. They rarely get deeper, either because they...

06 April, 2020 / 0 Comments

The Dancing Turkeys

Pradeep came upon these Turkey birds at feeding time. They were all excited and trying to find the best position as the feed was being laid out. Their identical looks, calls and finally their gentle positioning so that everyone got fed was lovely to watch. ...

21 January, 2020 / 1 Comment

How To Drive Diversity And Inclusion At Conferences And Events

As we enter 2020, gender diversity on stage at conferences and events is still an issue. Nearly two-thirds of all speakers globally are still men. Why do we care, aside from the inherent fairness of it all and the fact that events are better when they...

17 January, 2020 / 0 Comments

Monkey Fight

These inquisitive high energy monkeys epitomize all things children. They like to play, are self centered, and constantly playing. It was great fun to watch their energy and quarrelsome play slowly settled down to grooming and caring for each other. What a lovely story to...

06 January, 2020 / 0 Comments

NOVUS LAURUS BOOKS

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13 December, 2019 / 0 Comments

Strategy For #FutureProof Company: No Products To Own — Services Only

Business and markets play out of the hands of large companies for two simple reasons: reinvention of business models and ever changing customer expectations. Apple’s touch interface destroyed Blackberry, digital photography destroyed film photography, and finally automation and outsourcing destroyed entire townships. So is #futureproof...

09 December, 2019 / 0 Comments

Marketing and AI: What Boards Need to Know

Artificial Intelligence (AI) is about to exit the hype cycle, and innovative boards should be empowering and positioning their companies to take on the advantages and challenges that come with it. Chief marketing officers (CMO) in particular are either using AI for competitive advantage already,...

27 November, 2019 / 0 Comments

CareerAdviceForWomen: Three Ideas … From A Man

Could a guy say anything relevant about building women’s careers? He could tell you what men do to build careers. He could tell you what parts of career building are gender agnostic. At the very least, he could probably tell you what is missing. As...

26 November, 2019 / 0 Comments