Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning? Years...
What if you could acquire a customer once and have them repeat business with you forever? Is that not your ideal customer? Startups and often large companies fail to understand and utilize key CAC and CLV dynamics. In growth mode these dynamics are make or...
Can you believe Improv actually has rules?! Did you know that despite having no script, most anyone can do Improv and be pretty funny? Did you know most any major city in the USA currently probably has an Improv performance or a class you can...
Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information,...
Marketing is being forced to change from “Look, please look!” to “Dear Customer, What can we do for you?”. In today’s world of ubiquitous mobile devices and skyrocketing mobile usage, the largest and heretofore unexploited opportunity in marketing is to innovate in brand utility on...
Are Nerds mostly white men? Apparently the ones in leading Tech companies are 60 – 70% so and up to 51% in other STEM workforce. No program or orchestration of programs addresses the full gamut of challenges along a girl’s path into the STEM workforce. We...