Who owns the biggest opportunity in marketing with AI? What can you do to action any customers complete context in the most appropriate manner? How do you stage AI development to achieve this?
Today’s customers interact with products or brands at various stages, from brand awareness to comparison to purchase to product support and loyalty. Most marketers are focused on awareness and maybe a little on experience during comparison and loyalty. They rarely get deeper, either because they...
06 April, 2020
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