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What would we be if …

Much as we all like to claim our preferences, our opinions, our birthrights, one wonders : What would we be if as babies we were not constantly smiled at? Would we be sad? Unloved? Destined to lead a lonely desperate existence? Unable to be joyous? Unable to...

How To Write Successful Kids’ Books

Two main factors drive the success of a children’s book: does it appeal to the parents … and then the kids? does it bring home enough of a life lesson? Commercially successful ones have a preponderance of wonder and fun that sometimes grossly overshadow any lessons. There...

Another Important Way To Grow Your Business

Growth by acquisition is not usually an option for startups or small businesses. The focus is usually organic growth. Money is tight. Investors and/or advisors do not want to hear about buying other companies. However, of the many things a founder/owner has to do why...

Six Factors To Help You Ramp Revenue In Your Business

As an investor, I see plenty of proposals wanting a marketing budget, sometimes with no sales yet. As a consultant, I see huge marketing dollars spent, often without a high or even a clear contribution to sales. As a strategist, I loathe seeing marketing and...

Zebra – Black or White?

Do Zebras have white stripes or black stripes? Are Zebras black or white? Are those pretty stripes useful? When young Zara and Zeke are curious, see how wise old Zo tells them how their stripes are useful and not just pretty. Zo also reveals to...