Blog

Why Mobile Is Central To Omni-channel

Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information,...

Focusing on the marketing opportunity with brand utility in mobile

Marketing is being forced to change from “Look, please look!” to “Dear Customer, What can we do for you?”. In today’s world of ubiquitous mobile devices and skyrocketing mobile usage, the largest and heretofore unexploited opportunity in marketing is to innovate in brand utility on...

Will Many Of Our Kids Go To Space?

Space travel for our kids’ generation is very likely! Folks of my generation might have dreamed and aspired to travel in space but it is certain that a large number of today’s kids will go to space. Watch on-board cam on teen Jack Davies’ amateur rocket...

Distributed Ledger Visible To All? Ready for Blockchain?

You may not have heard of Blockchain yet but then why did Bank of America file for 15 patents on it? Why are major banks across the world including the Bank of England and Barclays saying that Blockchain is the next big technology disruptor that...

A World With No Passwords? Is It Possible?

If you have one too many accounts online (like that is avoidable) and have to remember more than two passwords (or have only two – for your own as well as your hackers convenience) then you probably thought surely these tech hotshots would solve this...