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Life cycle personalization

Do you have a "persuasion architecture" that scales customer loyalty and gets you lots of repeat business? If the CMO is still giving away money to agencies to buy media and only able to attribute a small part of revenue to that spend, then you are...

7 dream killers

Chances are the phrase "digital transformation" will make you roll your eyes or blow a raspberry. Every major company is attempting it ...

Innovation is the best

Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning? Years...

Business Aspiration #3 – CAC Once & CLV Forever

What if you could acquire a customer once and have them repeat business with you forever? Is that not your ideal customer? Startups and often large companies fail to understand and utilize key CAC and CLV dynamics. In growth mode these dynamics are make or...