Previously I discussed lean sales cycles and their importance for scaling startups or established companies. A repeatable, high-margin sales cycle is also necessary to train outsourced sales teams or AI tools. Now, let's examine how to develop such a sales process. 1. Identify the ideal type of customer. Hidden...
Bilbao, Spain is a place known for its golden beaches, Pincho, and the Guggenheim museum. It is located across the bridge of Salbeko Zubia along the estuary of Bilbao. Exactly at the place where sailors mark their return and hope to be blessed by their...
With an increase in remote work options, more and more international candidates have had the ability to apply for roles around the world. This not only helps a business to potentially expand internationally with new contacts, but it allows businesses to increase their pool of...
I was most entertained when a marketing consultant and ex-colleague took a client-side job and said, “Marketing lands you on Pluto, but the real objective is sales, which would require you to come all the way through the solar system to the sun.” The notion...
Apparently the safest way to be racist, sexist, ageist or grossly prejudiced is to be an AI that is born in MIT and hyped as ground breaking by its creators. Imagine if you closed your eyes and heard someone speak and decided how they looked....
Who says New York is a concrete jungle? You just have to know where the oases are and find some time to enjoy them. One of the most idyllic locations in NYC is the Brooklyn Botanic Garden. Yes! A full blown botanical garden just a...